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To be made up of:
- Year seen (in round brackets).
- Product name (in italics).
- Medium (in square brackets).
If seen online, add:
- Available at: URL.
- (Accessed: date).
The packaging (Mars Incorporated, 2013) made it clear.
Mars Incorporated (2013). Mars Bar [Wrapper].
More referencing information can be found in IOE LibGuides: